Last September, Google began creating pages for Places to millions of public places, including businesses. The company, which for years has been building business listings and shops, said that more than four million businesses have a page from Places and that “thousands” paid U.S. $ 1 a day so that your ad was highlighted in searches and maps, as Hanke. He added that about 20% of Google searches are aimed at local venues. More than 10,000 million searches were executed by Google in July, according to comScore Inc.

Now, Facebook is asking companies to create a page of Places in on facebook, these pages can be seen on the 3g ipad tablet and businesses are being encouraged to promote their products among users. Additionally, Facebook allows users to “register” in public places through their mobile phones, which can locate your location via GPS and other means. For example, a user can be notified via Places located on particular bar, if someone on your list of friends standing nearby.

Several companies have developed applications for smart phones focused on the concept of “localization”, including Foursquare Labs Inc. and Booyah Inc. For example, users of My Town, a popular application on the iPhone Booyah can announce its location almost anywhere. Sometimes applications your users are local business ads based on their location.

And following the example of Google, Facebook aims to build a database of local companies, which made available to application developers.